Promotion Strategies for Design and Construction Firms Design and construction firms have to market smarter to remain competitive in the economy of the 1990s. I

Buckshon addresses the architectural, engineering, and construction industry's marketing challenges with a positive and practical approach especially for busine

Large and small architecture firms alike will appreciate this survey of the broad array of promotional materials that can help design professionals increase bus

Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green

This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in pr