In a sample sense, marketing activities which are performed at International level are called international marketing. Such type of marketing is done across the

International Marketing: Principles and Practice. A management-oriented approach This innovative book provides a comprehensive introduction to international mar

This entirely new, designed for undergraduates, groundbreaking book follows the tradition of Keegan's acclaimed Global Marketing Management text. Principles of

International Business has been practiced for thousands of years. In modern times, advances in technology have improved transportation and communication methods

Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exc