Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers

Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political

Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that

Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and anal

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and