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Political Advertising in the United States
Language: en
Pages: 241
Authors: Erika Franklin Fowler
Categories: Political Science
Type: BOOK - Published: 2018-05-04 - Publisher: Routledge

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Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political
Political Campaigns and Political Advertising
Language: en
Pages: 224
Authors: Frank W. Baker
Categories: Political Science
Type: BOOK - Published: 2009-06-04 - Publisher: Bloomsbury Publishing USA

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Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers
Social Media and Democracy
Language: en
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Authors: Nathaniel Persily
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Type: BOOK - Published: 2020-09-03 - Publisher: Cambridge University Press

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A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
The SAGE Handbook of Political Advertising
Language: en
Pages: 505
Authors: Lynda Lee Kaid
Categories: Political Science
Type: BOOK - Published: 2006-06-14 - Publisher: SAGE Publications

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The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda
Pulp Politics
Language: en
Pages: 216
Authors: Glenn W. Richardson, Jr.
Categories: Political Science
Type: BOOK - Published: 2008-07-17 - Publisher: Rowman & Littlefield Publishers

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Pulp Politics helps us understand how political ads work by exploring how people think and feel, how our brains work, and how we tell and listen to stories. The