Consumer-Driven Demand and Operations Management Models
| Author | : Serguei Netessine |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 488 |
| Release | : 2009-06-02 |
| ISBN-13 | : 9780387980263 |
| ISBN-10 | : 0387980261 |
| Rating | : 4/5 (61 Downloads) |
Book Synopsis Consumer-Driven Demand and Operations Management Models by : Serguei Netessine
Download or read book Consumer-Driven Demand and Operations Management Models written by Serguei Netessine and published by Springer Science & Business Media. This book was released on 2009-06-02 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
