Mobilising the Audience
| Author | : Tom O'Regan |
| Publisher | : Univ. of Queensland Press |
| Total Pages | : 380 |
| Release | : 2002 |
| ISBN-13 | : 070223205X |
| ISBN-10 | : 9780702232053 |
| Rating | : 4/5 (53 Downloads) |
Book Synopsis Mobilising the Audience by : Tom O'Regan
Download or read book Mobilising the Audience written by Tom O'Regan and published by Univ. of Queensland Press. This book was released on 2002 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive integration of industry and academic audience research in Australia, this book introduces new directions in method and analysis. It is a contemporary probe into 'audience-making' and illustrates the ways marketers, producers and governments mobilise an audience. Case studies of Gen X, computer gaming, child audiences.
