Advertising Media Planning and Buying Textbook NEW! Media Planning & Buying in the 21st Century (3rd edition) is a leading textbook for students and early caree

Workbook supplement for the textbook, Media Planning & Buying in the 21st Century. Workbook provides discussion questions, problems and exercises for each chapt

Media Buying & Planning in the 21st Century is the companion workbook to the textbook of the same name. Its 176 pages contain questions, problems and exercises,

The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build stron