Media Planning and Buying in the 21st Century Workbook, 3rd Edition

Media Planning and Buying in the 21st Century Workbook, 3rd Edition
Author :
Publisher : Createspace Independent Publishing Platform
Total Pages : 0
Release :
ISBN-13 : 1505326893
ISBN-10 : 9781505326895
Rating : 4/5 (95 Downloads)

Book Synopsis Media Planning and Buying in the 21st Century Workbook, 3rd Edition by : Ronald Geskey

Download or read book Media Planning and Buying in the 21st Century Workbook, 3rd Edition written by Ronald Geskey and published by Createspace Independent Publishing Platform. This book was released on 2015-01-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workbook companion to textbook, Media Planning & Buying in the 21st Century, 3rd Edition. Covers each chapter of textbook. Includes open ended questions, math problems, analysis, media mix model, role playing exercises, etc.


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