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Media Management and Economics Research in a Transmedia Environment
Language: en
Pages: 295
Authors: Alan B. Albarran
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-07-24 - Publisher: Routledge

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First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing enviro
Media Management and Economics Research in a Transmedia Environment
Language: en
Pages: 278
Authors: Alan B. Albarran
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-07-24 - Publisher: Routledge

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First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing enviro
Handbook of Media Management and Economics
Language: en
Pages: 476
Authors: Alan Albarran
Categories: Business & Economics
Type: BOOK - Published: 2018-04-27 - Publisher: Routledge

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Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy make
Management and Economics of Communication
Language: en
Pages: 462
Authors: M. Bjørn Rimscha
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-06-08 - Publisher: Walter de Gruyter GmbH & Co KG

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This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on
Media Management Matters
Language: en
Pages: 246
Authors: Ulrike Rohn
Categories: Business & Economics
Type: BOOK - Published: 2020-03-13 - Publisher: Routledge

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This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between