Nonprofit Marketing

Nonprofit Marketing
Author :
Publisher : SAGE
Total Pages : 382
Release :
ISBN-13 : 1412909236
ISBN-10 : 9781412909235
Rating : 4/5 (35 Downloads)
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Book Synopsis Nonprofit Marketing by : Walter Wymer

Download or read book Nonprofit Marketing written by Walter Wymer and published by SAGE. This book was released on 2006-03-06 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.


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