Basic Marketing Research

Basic Marketing Research
Author :
Publisher : Prentice Hall
Total Pages : 631
Release :
ISBN-13 : 0131525425
ISBN-10 : 9780131525429
Rating : 4/5 (29 Downloads)
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Book Synopsis Basic Marketing Research by : Naresh K. Malhotra

Download or read book Basic Marketing Research written by Naresh K. Malhotra and published by Prentice Hall. This book was released on 2006 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations.


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