Marketing Research
| Author | : Imad B. Baalbaki |
| Publisher | : Pearson Education |
| Total Pages | : 936 |
| Release | : 2013-03-01 |
| ISBN-13 | : 1408272369 |
| ISBN-10 | : 9781408272367 |
| Rating | : 4/5 (67 Downloads) |
Book Synopsis Marketing Research by : Imad B. Baalbaki
Download or read book Marketing Research written by Imad B. Baalbaki and published by Pearson Education. This book was released on 2013-03-01 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt: While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social--back cover.
