As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and publi