Marketing Places Europe
Author | : Philip Kotler |
Publisher | : Financial Times/Prentice Hall |
Total Pages | : 0 |
Release | : 1999 |
ISBN-13 | : 0273644424 |
ISBN-10 | : 9780273644422 |
Rating | : 4/5 (22 Downloads) |
Book Synopsis Marketing Places Europe by : Philip Kotler
Download or read book Marketing Places Europe written by Philip Kotler and published by Financial Times/Prentice Hall. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at tourism agencies, students of tourism and local government agencies, this book explains how to adopt a strategic marketing plan that will enable places to adapt and conquer the ever-evolving world marketplace.