Marketing Libraries in a Web 2.0 World
| Author | : Dinesh Gupta |
| Publisher | : Walter de Gruyter |
| Total Pages | : 177 |
| Release | : 2011-07-14 |
| ISBN-13 | : 9783110263534 |
| ISBN-10 | : 311026353X |
| Rating | : 4/5 (3X Downloads) |
Download or read book Marketing Libraries in a Web 2.0 World written by Dinesh Gupta and published by Walter de Gruyter. This book was released on 2011-07-14 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
