This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborati

This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborati

Innovation, in economic activity, in managerial concepts and in engineering design, results from creative activities, entrepreneurial strategies and the busines

Competitive strategies and higher education-industry collaboration policies are playing a vital role in fostering the reputation and international rankings of h

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a