Marketing in Food, Hospitality, Tourism and Events

Download or read book Marketing in Food, Hospitality, Tourism and Events written by Richard Tresidder and published by Goodfellow Pub Limited. This book was released on 2012 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries.Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.