This is a revised edition of the well established book on the subject. Undergraduate and postgraduate students, as well as, teachers and research scholars, spec

Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultura

Study conducted in Rajasthan State.

Growers, packers, processors, and distributors of apples who wish to survive into the twenty-first century need to understand that they are now operating in an