Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Th

From the ill-fated dot-com bubble to unprecedented merger and acquisition activity to scandal, greed, and, ultimately, recession -- we've learned that widesprea

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new internationa

This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will iden