Lights, Camera, Campaign!

Author	: David Andrew Schultz
Publisher	: Peter Lang
Total Pages	: 348
Release	: 2004
ISBN-13	: 0820468312
ISBN-10	: 9780820468310
Rating	: 4/5 (10 Downloads)

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Book Synopsis Lights, Camera, Campaign! by : David Andrew Schultz

Download or read book Lights, Camera, Campaign! written by David Andrew Schultz and published by Peter Lang. This book was released on 2004 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them

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