Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mech

How did an immigrant who sold sewing supplies in New York City reinvent himself in the American West by creating the most iconic pair of pants in the world? Fin

Reports from America's political crisis, exposing a new “iconopolitics,” in which words and images lose their connection to reality. The political crisis th

Retells, in tall-tale fashion, how Levi Strauss went to California during the Gold Rush, saw the need for a sturdier kind of trouser, and invented jeans.