The author traces the history and theory of visual culture asking how and why visual media have become so central to contemporary everyday life. He explores a w

Most of our expereince is visual. We obtain most of our information and knowledge through sight, whether from reading books and newspapers, from watching televi

Visual culture is central to how we communicate. Our lives are dominated by images and by visual technologies that allow for the local and global circulation of

This book is about the expanding realm of visual culture: in architecture, art, design, advertising, photography, film, television, video, theatre performance,

This is a book about how to read visual images: from fine art to photography, film, television and new media. It explores how meaning is communicated by the wid