Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The autho

An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives

The ability to gather, analyse, evaluate, present and utilise information is an essential competency for the modern manager and is the essence of business resea

Introduction To Business Research Methods discusses a new philosophy in corporate research – one that has the potential to radically transform the company tha