Increasingly, firms use licensing to exploit and commercialize trademarks internationally. In a globalized market, the free flow of goods and services by means

Like any contract, an international licensing agreement spells out the rights and obligations of the contracting parties, manages potential risks and supplies a

The Joint Recommendation aims at harmonizing and simplifying the formal requirements for the records of trademark licenses and therefore supplements the Tradema

This Guide is primarily intended for applicants and holders of international registrations of marks, as well as officials of the competent administrations of th

This Manual focuses on issues essential for understanding licensing, including: the context in which licensing may occur; key terms of a licensing agreement and