The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competit

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context

"Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread o

Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketi

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a tru