Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more eviden

Cross-Cultural Management: With Insights from Brain Science explores a broad range of topics on the impact of culture in international business and vice versa,

Any company operating across culturally different contexts has a need for intercultural management, whether the cultural differences are ""external"" (e.g. diff

Modern-day business leaders need to manage diverse global organisations and teams that work in international contexts. This text will assist organisations of al

This textbook comprises an innovative companion for cross-cultural management classes, demonstrating how organizations can deal with cultural differences succes