"This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--

As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life

The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to

Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissiv

Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Des