Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed pa

Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their o

Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation