This book is a concept we use to explain the invasive and pervasive role of sport in global society and in each country around the world. From the origins of mo

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involv

Globalization and Sport argues that although sport is a source of pleasure, it is also part of the government of everyday life. The creation of a sporting calen

This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and

Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique de