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Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded i
Gendering Theory in Marketing and Consumer Research
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Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book p
Gendered Lives
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Gendered Lives takes a regional approach to examine gender issues from an anthropological perspective with a focus on globalization and intersectionality. Chapt
Brandsplaining
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'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslu
Gendered Resistance
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Authors: Mary E. Frederickson
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Inspired by the searing story of Margaret Garner, the escaped slave who in 1856 slit her daughter's throat rather than have her forced back into slavery, the es