Franchise 4.0: Issues, Trends and Evolution of Franchise Businesses in Digital Era
Author | : N.S. Subawa |
Publisher | : Nilacakra |
Total Pages | : 268 |
Release | : 2022-12-08 |
ISBN-13 | : 9786231910028 |
ISBN-10 | : 6231910024 |
Rating | : 4/5 (24 Downloads) |
Download or read book Franchise 4.0: Issues, Trends and Evolution of Franchise Businesses in Digital Era written by N.S. Subawa and published by Nilacakra. This book was released on 2022-12-08 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franchise business, as discussed in this book, is one of the invisible hands of the global economy. If you are imagining an economic trojan horse, then franchising is exactly what it is. The goal of the franchise is not as extreme as the trojan horse that destroyed the city of Troy in Greek heroic tales, but because it is one of the right hands of capitalism, it has the potential for efficient expansion and infiltration.