Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the d

Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to

Service quality is at the forefront of how the leisure, events, tourism and sport (LETS) sectors operate. An important consideration for any business, and there

This established textbook explores how regions, and food industry, travel and hospitality companies present themselves to tourists experiencing the culture, his

Describing the fundamental elements of research methods for leisure, recreation and tourism, this new edition of a popular textbook is updated throughout. It co