Ethical Marketing Decisions
| Author | : Eugene R. Laczniak |
| Publisher | : Prentice Hall |
| Total Pages | : 344 |
| Release | : 1993 |
| ISBN-13 | : UCBK:C087202539 |
| ISBN-10 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Ethical Marketing Decisions by : Eugene R. Laczniak
Download or read book Ethical Marketing Decisions written by Eugene R. Laczniak and published by Prentice Hall. This book was released on 1993 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.
