'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year stud

'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year stud

Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply the

The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theo

Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications,