The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an impo

This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address n

The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, cent

This new edition reflects the changing practices and priorities including: new regulations and guidelines; updates of broadcast programming; and a vision of wha

First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing enviro