Direct Mail Copy that Sells!

Author	: Herschell Gordon Lewis
Publisher	: Prentice Hall Press
Total Pages	: 258
Release	: 1984
ISBN-13	: 0132147505
ISBN-10	: 9780132147507
Rating	: 4/5 (07 Downloads)

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Book Synopsis Direct Mail Copy that Sells! by : Herschell Gordon Lewis

Download or read book Direct Mail Copy that Sells! written by Herschell Gordon Lewis and published by Prentice Hall Press. This book was released on 1984 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows examples of good and poor copywriting, explains how to motivate potential buyers, and suggests ways to improve one's writing skills

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The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacul