Customer Connections

Author	: Robert Edwin Wayland
Publisher	: Harvard Business Press
Total Pages	: 290
Release	: 1997
ISBN-13	: 0875847994
ISBN-10	: 9780875847993
Rating	: 4/5 (93 Downloads)

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Book Synopsis Customer Connections by : Robert Edwin Wayland

Download or read book Customer Connections written by Robert Edwin Wayland and published by Harvard Business Press. This book was released on 1997 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management consultants in highly successful separate firms, Wayland and Cole collaborate to offer a comprehensive system for putting customer relationships at the center of a business and give managers the tools for implementing customer-based strategies to improve profitability and growth.

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Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, contin