Crm At The Speed Of Light 4E
Author | : GREENBERG |
Publisher | : Tata McGraw-Hill Education |
Total Pages | : 0 |
Release | : 2010-04 |
ISBN-13 | : 0070702527 |
ISBN-10 | : 9780070702523 |
Rating | : 4/5 (23 Downloads) |
Download or read book Crm At The Speed Of Light 4E written by GREENBERG and published by Tata McGraw-Hill Education. This book was released on 2010-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of this bestseller brings the work up-to-date with now-critical examinations of how Web 2.0 technologies and social media tools are being woven into CRM strategies. The book identifies the new business models now being used by the most successful companies and provides valuable guidance on how other companies can and should adopt these innovations. CRM expert Paul Greenberg examines the companies that are providing the best tools, provides his recommendations, and interviews industry leaders. The book's companion website (MyCRMCareer.com) will foster a user community.