Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, bus

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of cr

Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a sol

This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, f