Consumer Behavior Theories

Consumer Behavior Theories
Author :
Publisher : Business Expert Press
Total Pages : 183
Release :
ISBN-13 : 9781947441156
ISBN-10 : 1947441159
Rating : 4/5 (59 Downloads)

Book Synopsis Consumer Behavior Theories by : Rajagopal

Download or read book Consumer Behavior Theories written by Rajagopal and published by Business Expert Press. This book was released on 2018-02-25 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.


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