This is the fourth volume of the compilation of case studies by UUM’s Institute of Management and Business Research (IMBRe). Following the successful publicat

Institute for Management and Business Research (IMBRe) is pleased to put forward this book which contains a compilation of business management case studies. The

The publication entitled “Case Studies in Management and Business” encompasses nine case studies exploring real-life scenarios. These case studies encompass

This case book compiles five cases on business and management in Malaysia. The first case covered selected issues and challenges in managing family business’s

Institute for Management and Business Research (IMBRe) Universiti Utara Malaysia is pleased to present this book, which contains a compilation of management and