The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North Amer

This text introduces students to core business concepts and comprehensively covers a range of key areas in international business.

East Asian countries are now pursuing greater formal economic institutionalization, weaving a web of bilateral and minilateral preferential trade agreements. Sc

The success of western business in the Asia Pacific region depends to a large degree on the capacity of western firms to learn new approaches to doing business

The world of business in Asia is replete with acronyms and unique terminology. This handy reference covers the Asia Pacific from Fiji to Japan and is organized