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Business Analytics for Sales and Marketing Managers
Language: en
Pages: 234
Authors: Gert H. N. Laursen
Categories: Business & Economics
Type: BOOK - Published: 2011-03-16 - Publisher: John Wiley & Sons

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Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps y
Business Analytics for Managers
Language: en
Pages: 272
Authors: Gert Laursen
Categories: Business & Economics
Type: BOOK - Published: 2010-07-13 - Publisher: John Wiley & Sons

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"While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure
Marketing and Sales Analytics
Language: en
Pages: 250
Authors: Cesar A. Brea
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher: Pearson Education

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Today, an effective marketing analytics executive is even more important than a brilliant data scientist. That's because successful analytics investments now re
Data Analytics for Business
Language: en
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Authors: Ira J. Haimowitz
Categories: Business & Economics
Type: BOOK - Published: 2022-12-20 - Publisher: Taylor & Francis

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Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This
Business Analytics for Managers
Language: en
Pages: 199
Authors: Wolfgang Jank
Categories: Business & Economics
Type: BOOK - Published: 2011-09-08 - Publisher: Springer Science & Business Media

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The practice of business is changing. More and more companies are amassing larger and larger amounts of data, and storing them in bigger and bigger data bases.