Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the roo

Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at o

Branded, the second title in the Youth Ministry Alternatives series, addresses and examines three key elements: 1) the distortion of adolescent vocation in a co

"Using examples from our consumer culture, Tim Sinclair shows Christian that sharing Jesus has nothing to do with our trinkets or our T-shirts. It has everythin