Related Books
Language: en
Pages: 216
Pages: 216
Type: BOOK - Published: 2021-03-17 - Publisher: Page Two Press
Healthcare and pharmaceutical marketing executives, professor Markus Saba and marketer Hilary Gentile, provide a step-by-step formula to uncover the unique need
Language: en
Pages: 302
Pages: 302
Type: BOOK - Published: 2014 - Publisher: Jones & Bartlett Publishers
Language: en
Pages: 227
Pages: 227
Type: BOOK - Published: 2023-07-19 - Publisher: Notion Press
How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generi
Language: en
Pages: 400
Pages: 400
Type: BOOK - Published: 2011-01-25 - Publisher: John Wiley & Sons
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relev
Language: en
Pages: 207
Pages: 207
Type: BOOK - Published: 2017-03-02 - Publisher: Routledge
Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the ind
