​​​​​​Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organizat

In more recent times, the essence of the gatekeeper's role has moved to the 'boundary spanner' - a systems thinker who understands the specific needs and intere

PRAISE FOR BOUNDARY SPANNING LEADERSHIP "Fostering a culture of teamwork among business units and partners is crucial for bottom-line success. This groundbreaki

Boundary spanning behavior is important for both public, non-profit and private organizations to ‘survive’: to stay relevant in relation to the environment,

Coping with boundaries is a persistent and potentially rewarding management challenge. Various approaches to understanding the nature of boundaries have drawn o