Archaeology Is a Brand!
| Author | : Cornelius Holtorf |
| Publisher | : Routledge |
| Total Pages | : 197 |
| Release | : 2016-07 |
| ISBN-13 | : 9781315434087 |
| ISBN-10 | : 1315434083 |
| Rating | : 4/5 (83 Downloads) |
Book Synopsis Archaeology Is a Brand! by : Cornelius Holtorf
Download or read book Archaeology Is a Brand! written by Cornelius Holtorf and published by Routledge. This book was released on 2016-07 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Possessors of a widely recognized, positively valued and well-underpinned brand, archaeologists need to take more seriously the appeal of their work and its relationship to society and popular culture.
