Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and

With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course

The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public re

The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the

Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and