Analysis for Marketing Planning

Analysis for Marketing Planning
Author :
Publisher :
Total Pages : 211
Release :
ISBN-13 : 007115423X
ISBN-10 : 9780071154239
Rating : 4/5 (39 Downloads)
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Book Synopsis Analysis for Marketing Planning by : Donald R. Lehmann

Download or read book Analysis for Marketing Planning written by Donald R. Lehmann and published by . This book was released on 1997 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on marketing planning, this text is suitable for courses in product management, product pricing and brand management as well a marketing management and marketing strategy where brevity, no coverage of the 4Ps, a heavy strategic focus and an emphasis on a marketing plan are desired. Conceptual and analytical in its approach, it centres on industry competitor and customer analysis and includes numerous examples.


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