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An Investigation of Consumer Patronage/shopping Decision-making Behavior Using an Information Processing Approach
Language: en
Pages: 378

An Investigation of Consumer Patronage/shopping Decision-making Behavior Using an Information Processing Approach

Authors: Kim Peterson
Categories: Consumers
Type: BOOK - Published: 1984 - Publisher:

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How Consumers Use Product Information
Language: en
Pages: 90

How Consumers Use Product Information

Authors: William L. Wilkie
Categories: Consumer protection
Type: BOOK - Published: 1975 - Publisher:

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Consumer Information Processing Research
Language: en
Pages: 36

Consumer Information Processing Research

Authors: Stewart W. Bither
Categories: Consumers
Type: BOOK - Published: 1975 - Publisher:

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An Information Processing Theory of Consumer Choice
Language: en
Pages: 424

An Information Processing Theory of Consumer Choice

Authors: James R. Bettman
Categories: Business & Economics
Type: BOOK - Published: 1979 - Publisher: Addison Wesley Publishing Company

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Persuasive Communication
Language: en
Pages: 481

Persuasive Communication

Authors: Richard O. Young
Categories: Business & Economics
Type: BOOK - Published: 2016-07-15 - Publisher: Routledge

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This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empir